Sonntag, 27. Mai 2012

Designing the Digital Branch: it's Everyone's Job

Who “owns” your Digital Branch? Who makes decisions about your library’s website? Is it: a. the techie folks, b. the marketing staff, c. librarians d. administrators e. all of the above. If you answer “e”, you’re right. Developing the library’s digital presence is everyone’s job. This presentation will introduce you to how the Topeka and Shawnee County Public Library staff works as a team to provide the best digital library experiences for our customers. You’ll hear: - How the creative process works on a daily basis, including integration of social media - How to set administrative, technical, and service and content goals and expectations - How the organization needs to flex and change to recognize and utilize the strengths and unique skills of all staff involved in the creative process.